Written by notable songwriter Jeff Barry and Andy (Rock Me Gently) Kim and sung by a Monkees-style animated group who were also supposedly real (in fact they were fictional) - Archie Andrews, Reggie Mantle, Forsythe "Jughead" Jones, Betty Cooper and Veronica Lodge - the song was a glorious piece of frothy, summertime pre-teen bubblegum pop. The music was played by assorted session musicians, as was often the case in the sixties.
Anyway back to the song itself - it has a totally infectious poppy rhythm, simple boy loves girl lyrics and it came with an animated Scooby Doo-style "video" that was played for the eight weeks that it was at number one on Top Of The Pops. As a kid I bloody loved it. Whenever I hear it now I am ten again.
The 'b' side was a surprisingly powerful serving of surf/bubblegum pop/rock in Melody Hill. It is full of great harmonies, a thumping beat and a fine guitar solo. It is surprisingly good.
Indeed, The Archies put out an album full of such stuff including a several catchy, fun Beach Boys/Mamas And The Papas-style numbers in the intoxicatingly groovy fun of Archie's Party, Everything's Archie, Bicycles, Roller Skates And You and the Eurovision-esque Bang Shang A Lang. The influence on The Bay City Rollers is clear in the latter.
The Archies were also very inspirational to the late seventies power pop band The Rubinoos - they often ended their live shows with Sugar Sugar. Check out Truck Driver, too, it is actually a really good piece of late sixties, grinding pop, as is the melodic and bassy This Is Love, which is just pure Rubinoos. The whole album is very enjoyable.